Usha Batra, a visionary in India’s culinary and hospitality sectors, inspired her sons, Sharad and Vikrant Batra, to realize her dream. Together, they launched Café Delhi Heights, with the inaugural outlet opening in June 2011 at Gurugram’s Cross Point Mall. This establishment set the tone for a unique family dining experience.
Initial Expansion and Growth
Following the success of their first café, the Batra family expanded Café Delhi Heights to nine outlets within five years, strategically located across Delhi NCR and Mumbai. By 2017, they aimed to increase this number to 20 outlets, focusing on organic growth without franchising.
Embracing Café Culture
Recognizing Delhi’s evolving metropolitan tastes, the Batras introduced Café Delhi Heights to cater to a generation eager for new experiences. Their goal was to integrate the café into daily life, reflecting the burgeoning café culture in Delhi NCR.
Strategic Expansion Approach
The Batras conducted thorough research before opening new outlets, ensuring each location aligned with their target demographic. Their expansion strategy prioritized profitability and brand integrity over mere numerical growth.
Flagship Outlet Performance
The Cross Point Mall outlet in Gurugram, being the first, holds a special place in their portfolio. While all cafés perform well relative to their size, the flagship outlet is notable for its high rate of returning customers, a key performance indicator for the brand.
Unique Selling Proposition
Café Delhi Heights distinguishes itself as a casual dining family restaurant focusing on comfort food. The menu offers European cuisine with a modern Delhi twist, appealing to both local patrons and international visitors. This diverse offering ensures there’s something for everyone.
Value-Driven Pricing
The café adopts a value-for-money pricing strategy, providing generous portions that align with the ambiance and price points. This approach makes it accessible to a broad economic demographic, enhancing its appeal.
Future Expansion Plans
By 2017, the Batras aimed to operate 20 self-owned outlets in Delhi NCR and Mumbai, emphasizing organized growth without franchising. Their focus remained on maintaining quality and consistency across all locations.
For more insights into Café Delhi Heights’ journey and offerings, visit their official website.