Digital Media is taking over the marketing world but do we need to set some limitations? Different brands are marketing online with food advertisements with children as the target audience, which is a vulnerable and easy group of audience to entice.
First Things First
WHO urges the government to keep a tab on these food advertisements and a minimum legal age of 16 for advertising foods high in fat, salt and sugar. Establishing a minimum age must be accompanied by effective oversight and enforcement by regulatory agencies.
Digital media and the advertising world have evolved over the years, the process is much more precise and it can access specific audiences. Taking this to be an advantage, regulating advertisements which are utilising the children’s participation and considering parental consent is essential. Time for some sophisticated governmental online methods for food marketing, eh?
Read the full article by Indian Express here.
Featured Photo Courtesy Of: Kaboom Pics
- #HeyRum // Try Rum For Unbelievable Benefits From This Healthy Alcohol - December 4, 2016
- Food & Health Apps In Your Phone That’ll Make Life Easy-Breezy - December 2, 2016
- Luxurious Mehrauli Restaurants For That Gorgeous View Of The Qutub Minar - December 2, 2016
- Asian Haus Is Winning The Gourmet Delivery Scene With Their Pan-Asian Fare - November 29, 2016
- Thai House By Kylin’s Seafood Coconut Thai Soup & Pandan Chicken Are Winners - November 28, 2016
- 5 Newbies To Look Out For At The New & Improved Ansal Plaza - November 23, 2016
- #EatEffect // Healthy Pet Food That Will Keep Hooman & Pet Happy - November 19, 2016
- Ek Bar’s Winter Menu Stuns With State-Inspired Dishes & Drinks - November 18, 2016
- #EatEffect // Oatmeal Cookies, Shots & Smoothies For Brekkie - November 17, 2016
- This 26-Yr-Old Built A Tea Store & Company In Australia Selling Just Chai - November 16, 2016